My Role & Responsibilities

 

In my current position, I play a crucial role in shaping and evolving RWTH Business School’s brand identity, ensuring a consistent and compelling presence across all marketing channels. Collaborating closely with a graphic design agency, I oversee the creative direction, ensuring that all visual assets align with the institution’s strategic goals.

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A significant part of my work involves crafting and distributing engaging newsletters that keep students, faculty, and industry professionals informed about the latest developments. Additionally, I refine PowerPoint presentations, focusing on both visual appeal and storytelling to enhance their impact. Keeping informational materials up to date is another core aspect of my role, ensuring that prospective students and partners always have access to accurate and visually appealing resources.

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Beyond design, I am deeply involved in content creation for social media, developing strategies that strengthen engagement and visibility. Writing blog articles allows me to highlight key insights, research, and success stories, further positioning RWTH Business School as a leader in business education. I also contribute to website and event content, ensuring a cohesive message across all platforms and touchpoints. Through my efforts, I help drive brand awareness, foster community engagement, and support the school’s mission of delivering high-quality business education.​​​​

Strengthening Brand Identity

 

A significant part of my role is to ensure that all marketing materials align with RWTH Business School’s brand identity. Whether refining presentation materials, updating informational brochures, or guiding the design agency, I work to maintain a professional and cohesive brand presence.​​