Innoloft
From February 2022 to mid-July 2024, I was part of Innoloft, the software technology company behind LoftOS, a no-code platform solution for B2B customers. My role went beyond graphic design; I was responsible for shaping and maintaining the company’s visual identity, ensuring consistency across all digital touchpoints.
About Innoloft
Innoloft GmbH is an international technology company offering LoftOS, a no-code platform for web applications. Leading businesses, universities, economic development agencies, innovation centers, and clusters use LoftOS to create community platforms, business networks, and portals without programming knowledge.
My Role & Responsibilities
As a Visual Designer, I contributed significantly to design and marketing, including:
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Project management for the development of external-facing websites.
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Creation of wireframes and design mockups for web pages.
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Content creation for social media, including visual and written posts.
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Designing illustrations, infographics, and videos for various purposes.
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Developing presentations with custom graphics.
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Maintaining and evolving the company’s visual brand identity.
Growth of the Marketing Team
Initially, our team consisted of just my boss and me. Later, a content writer joined us, allowing for a more structured approach to marketing and content creation. This collaboration enabled us to fine-tune messaging, align visual storytelling with written content, and enhance audience engagement.
Video Production & Multimedia Content
A significant part of my work at Innoloft was video production, which played a key role in showcasing the company’s growth, product updates, and events. Below, you’ll find a selection of videos I created, highlighting key moments from my time at the company.
